Charities Use Credit Cards Creatively To Keep Funds Flowing In
ThinkingMoney.org can report that charities must be more creative to generate income; 30% of charities are suffering from falling income as from the credit crunch, 52% of charities found February to be financially tougher than 5 months earlier, GBP4m raised by the WWF charity credit card

MANCHESTER, ENGLAND, March 21, 2009 /24-7PressRelease/ -- Credit Crunch causes Charity income to fall

Historically, charities have seen income fall a result of economic recessions, and it appears that this recession will be no different. The Charity Commission has reported that as many as 52% of charities will be affected by the credit crunch, with 30% already reporting fall's in their income.

Thinking Money can state that there is an obvious and urgent need for this discrepancy to be corrected. Generating income via more creative partnerships are therefore an excellent way for charities to generate income, without impeding excessively on the public at large.

Alternative ways to donate to Charities

Thinking Money has aggregated some of the most effective ways for people and organisations to save and make money without making huge sacrifices. These money saving websites can be found here: http://www.thinkingmoney.org/sacrifice-free-money-saving-websites/

Plain and Simple Revenue Creating Partnerships with Charities

Both business and charities alike are using strategic partnerships to strengthen their position in the marketplace and create longevity in their income streams. Thinking Money can report that charities such as The National Trust, UNICEF, Breakthrough Breast Cancer and the WWF have all partnered with credit card companies to generate income. In this case MBNA rewards credit cards were the preferred provider offering the charities an additional and alternative income channel: http://www.mbna.co.uk/creditcards/othercards.html

GBP4m raised for WWF from a credit card alone

Creativity in charity fundraising is all the more clear when we look at the income raised for the WWF (World Wildlife Federation). The WWF charity credit card, has raised over GBP4,000,000 already. Charity revenue from credit cards is typically created on the activation of the credit card and via ongoing spending, providing an ongoing source of income.

Creativity for Charity Longevity

Thinking Money suggests that as the economic output decreases, and pockets deepen, finding ways that make giving to charities much easier, and with less of an obvious sacrifice is becoming increasingly important.

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